| Day | Date | Opponent | Location | TV | Outcome/Time |
| Sun | 11/02/2003 | Blue-White Scrimmage | Chapel Hill | | W, 77-70
Final Stats |
| Sat | 11/08/2003 | NC Central (exhibition) | Chapel Hill | | W, 97-59
Final Stats |
| Thu | 11/13/2003 | Nike Elite (exhibition) | Chapel Hill | | W, 104-72 |
| Sat | 11/22/2003 | Old Dominion | Chapel Hill | RJ | W, 90-64
Recap | Final Stats |
| Mon | 11/24/2003 | Davidson | Charlotte, N.C. | ESPN2 | W, 91-68
Recap | Box Score |
| Sat | 11/29/2003 | Cleveland St | Cleveland, Ohio | RJ | W, 82-76
Recap | Box Score | Photo Gallery | Gametracker |
| Tue | 12/02/2003 | Illinois | Greensboro, N.C. | ESPN | W, 88-81
Recap | Final Stats | Photo Gallery |
| Sun | 12/07/2003 | George Mason | Chapel Hill | Fox SS/CSN | W, 115-81
Recap | Final Stats | Quotes |
| Sun | 12/14/2003 | Akron | Chapel Hill | Fox SS/Sunshine | W, 64-53
Recap | Final Stats |
| Sat | 12/20/2003 | Wake Forest | Chapel Hill | Fox Net | L, 119-114 (3OT)
Recap | Final Stats | Photo Gallery |
| Sun | 12/28/2003 | UNC Wilmington | Myrtle Beach, S.C. | RJ | W, 71-54
Recap | Final Stats |
| Tue | 12/30/2003 | Coastal Carolina | Chapel Hill | | W, 105-72
Recap | Final Stats | Photo Gallery |
| Sat | 01/03/2004 | Kentucky | Lexington, Ky. | CBS | L, 61-56
Recap | Final Stats | Quotes |
| Wed | 01/07/2004 | Miami | Chapel Hill | ESPN | W, 89-64
Recap | Box Score | Quotes | Photo Gallery |
| Sun | 01/11/2004 | Georgia Tech | Chapel Hill | Fox Net | W, 103-88
Recap | Box Score | Photo Gallery |
| Wed | 01/14/2004 | Maryland | College Park, Md. | ESPN | L, 90-84
Recap | Box Score | Quotes | Notes | Photo Gallery | Gametracker |
| Sat | 01/17/2004 | Connecticut | Chapel Hill | CBS | W, 86-83
Recap | Box Score | Photo Gallery | Gametracker |
| Thu | 01/22/2004 | Florida State | Tallahassee, Fla. | ESPN2 | L, 90-81 (OT)
Recap | Box Score | Gametracker |
| Sat | 01/24/2004 | Virginia | Chapel Hill | ESPN | W, 96-77
Recap | Box Score | Photo Gallery | Gametracker |
| Wed | 01/28/2004 | NC State | Chapel Hill | ESPN | W, 68-66
Recap | Box Score | Photo Gallery | Gametracker |
| Sat | 01/31/2004 | Clemson | Clemson, S.C. | RJ | L, 81-72
Recap | Box Score | Gametracker |
| Thu | 02/05/2004 | Duke | Chapel Hill | RJ/ESPN2 | L, 83-81 (OT)
Recap | Box Score | Gametracker |
| Sat | 02/07/2004 | Wake Forest | Winston-Salem, N.C. | CBS | W, 79-73
Recap | Box Score | Quotes | Photo Gallery | Gametracker |
| Tue | 02/10/2004 | Georgia Tech | Atlanta, Ga. | RJ | L, 88-77
Recap | Box Score | Gametracker |
| Sun | 02/15/2004 | Maryland | Chapel Hill | ABC | W, 97-86
Recap | Box Score | Photo Gallery | Gametracker |
| Sat | 02/21/2004 | Florida State | Chapel Hill | ABC | W, 78-71
Recap | Box Score | Photo Gallery | Gametracker |
| Tue | 02/24/2004 | Virginia | Charlottesville, Va. | RJ | L, 74-72
Recap | Box Score | Quotes | Gametracker |
| Sun | 02/29/2004 | NC State | Raleigh, N.C. | Fox Net | W, 71-64
Recap | Box Score | Photo Gallery | Gametracker |
| Tue | 03/02/2004 | Clemson | Chapel Hill | RJ | W, 69-53
Recap | Box Score | Photo Gallery | Gametracker |
| Sat | 03/06/2004 | Duke | Durham, N.C. | ESPN | L, 70-65
Recap | Box Score | Gametracker |
| Fri | 03/12/2004 | No. 4 Georgia Tech - ACC Quarterfinals | Greensboro, N.C. | RJ/espn2 | L, 83-82
Recap | Box Score | Quotes | Gametracker |
| Thu | 03/18/2004 | No. 11 Air Force - NCAA First Round | Denver, Colo. | CBS | W, 63-52
Recap | Box Score | Quotes | Photo Gallery | Gametracker |
| Sat | 03/20/2004 | No. 3 Texas - NCAA Second Round | Denver, Colo. | CBS | L, 78-75
Recap | Box Score | Gametracker |
